What Does AI Mean for RevOps?

The era of the spreadsheet mechanic is over.

You are standing on a battlefield. You are armed with a wrench. The enemy is arriving with autonomous drones.

For the last decade, Revenue Operations has been treated as a maintenance department. We hired armies of analysts to oil the gears. We hired administrators to tighten the bolts on the CRM. We built dashboards to tell us how fast the manual combustion engine was running.

We lived through an era of cheap capital and bloated software stacks. We bought tools to fix broken tools. We hired humans to bridge the gaps between APIs that didn’t talk to each other.

And for a long time, that worked. Because the competition was just as bloated. Because the market was forgiving of friction.

But here is the hard truth…

The manual engine is obsolete. The internal combustion era of sales and marketing alignment is dead. The market will no longer subsidize your operational drag.

Welcome to the Age of Artificial Intelligence.

Welcome to the era of the Autonom…