Archive - Mastering Revenue Operations

4 Tricks to Building Better Revenue Intelligence

Most revenue teams are flying blind while hallucinating that they have perfect vision.

May 16 • Matt McDonagh

Tools to Build With in the AI Era

You must evolve into an AI Systems Architect or you will be replaced by a single automated script.

May 10 • Matt McDonagh

April 2026

Five Unexpected Ways to Use AI in Revenue Operations

Revenue operations as it exists today in 95% of organizations is entirely obsolete.

Apr 30 • Matt McDonagh

Why the Agentic Operator Belongs in RevOps

If you spend any time looking at the job boards of top-tier tech companies today, you’ll notice a fascinating shift in the titles being hired.

Apr 29 • Matt McDonagh

Elite Revenue Intelligence: Autonomous Systems

Revenue Operations as you know it is a lie sold by SaaS vendors to keep you endlessly managing dashboards instead of generating cash.

Apr 21 • Matt McDonagh

Five Reports for GTM Efficiency

Most Go-To-Market efficiency metrics are vanity math designed to hide incompetence.

Apr 14 • Matt McDonagh

Data Engineering Tips and Tricks for Revenue Operations

Data is not the new oil.

Apr 11 • Matt McDonagh

The 7 Habits of Highly Effective Revenue Operators

The rise of Revenue Operations is the most significant shift in B2B go-to-market strategy of the last decade.

Apr 10 • Matt McDonagh

5 Python Libraries Every Revenue Operations Team Should Master

Most Revenue Operations teams are not building systems.

Apr 5 • Matt McDonagh

Revenue Is A Physics Problem

Come see our family office’s new home:

Apr 4 • Matt McDonagh

March 2026

AI for Revenue Operations Leaders

If you are reading Mastering Revenue Operations, you already know that the role of a RevOps leader has shifted dramatically over the past few years.

Mar 23 • Matt McDonagh

Advice for the Operator

The revenue engine of the modern enterprise is failing.

Mar 17 • Matt McDonagh

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